Japanese beauty products are often praised for being gentle, effective and ahead of the curve. But Japan is also known for some of the most unusual beauty gadgets in the world. In a recent BuzzFeed video, a group of Americans put these gadgets to the test and the results were unexpected, hilarious and sometimes painful.
From face bras to nose vibrators, these inventions are designed to sculpt, tone or lift different areas of the face. But do they actually work, or are they more of a novelty?
Watch the Video:
The Hourei Facial Lift Bra
The first gadget tested was a facial lift bra, meant to hold and shape your face. At first, the group laughed at how silly it looked. One person said it felt natural, while another said it felt like being punched in the face. The device is supposed to contour your face, but most reactions focused more on discomfort than results.
Facewaver Sag Face Stretcher
Next came the Facewaver Sag Face Stretcher, which wraps tightly around the head and cheeks. One tester compared it to a nightmare baby outfit. It was so intense that someone even cracked their jaw. The pain and awkward fit made this device a tough sell, despite claims of facial toning benefits.
Omni Beauty Lift High Nose
This tool featured two small balls that go inside your nostrils and vibrate. The idea is to shape the nose by stimulating the tissue. Participants struggled to insert it and even joked that it made their eyes water. One reviewer described it as a "vibrator for your nose", which sums it up perfectly.
MTG Facial Fitness PAO 7
The final gadget tested was a mouth exercise tool that looks like a barbell for your lips. You're meant to shake your head to make the weights on either side move. This caused a lot of laughter, confusion and embarrassment. One person couldn’t stop using it, despite how silly it looked.
What Did They Learn?
In the end, most testers agreed that while these devices may be well-intentioned, they aren’t always practical or comfortable. Still, the video shows how creative Japanese beauty tech can be. As one person said, “The Japanese are dreamers and they actually deliver.”
While these products may not become a regular part of anyone’s skincare routine, they remind us that beauty trends differ around the world. Some are based on science, others on culture—and many sit somewhere in between.
Final Thoughts
J-Beauty is often about subtle, long-term results rather than overnight transformation. These gadgets might not work for everyone, but they show how innovation can be fun, strange and surprising. Whether or not you'd try one yourself, it’s hard not to admire the creativity behind them.
If you’ve ever tried a Japanese beauty tool or want to explore more about J-Beauty, leave a comment below or share your own experience.
0 Comments